Most guides to Wix SEO are written for new websites. But many Wix owners already have a site that has been live for months or years, and the question is different: why isn’t it bringing more visitors and enquiries, and what should I fix first? This guide is a practical audit you can complete in one afternoon with Wix’s dashboard and Google Search Console. At the end, you will have a prioritised list of fixes rather than a vague sense that “SEO needs work”.
This article is part of our complete guide: Wix and Squarespace SEO: The Complete Guide (2026).
If you are setting up a brand-new site instead, start with our Wix SEO Setup Checklist walkthrough. For an overview of everything that affects Wix rankings, see SEO for Wix websites.
Before you start: gather your tools
- Access to the Wix dashboard and editor.
- Google Search Console connected to your site (connect it through the Wix SEO tools if you have not).
- Google PageSpeed Insights.
- A spreadsheet to record findings: issue, page, priority, fix.
Part 1: Indexing (30 minutes)
1. Check how many pages are indexed
In Search Console, open Indexing › Pages. Note indexed and not-indexed counts. Filter by your sitemap to focus on pages you care about. Wix’s own Site Inspection tool in the SEO area shows a similar view inside the dashboard.
2. Check the reasons pages are not indexed
Look for “Excluded by noindex tag”, “Crawled – currently not indexed”, “Discovered – currently not indexed”, “Duplicate” and “Not found”. Our Page indexing report guide explains each one.
3. Inspect your five most important pages
Use URL Inspection on your homepage and top service pages. Each should say “URL is on Google”. If not, record the reason.
4. Check page indexing settings in Wix
For each important page, open SEO settings and confirm “Let search engines index this page” is on. Check SEO Settings for page-type rules that might hide blog posts, products or dynamic pages.
Part 2: Site structure (20 minutes)
5. List all pages
From the Pages menu in the editor, list every page, including hidden ones and dynamic pages. Note duplicates (“Copy of…”), test pages and outdated pages.
6. Check one page per main service
Do your main services each have a dedicated page? If several services are crammed onto one page, note it as a high-priority fix.
7. Check URL slugs
Look for slugs like /blank-1, /copy-of-services or /general-5. Plan cleaner slugs, and remember to add 301 redirects when changing them. See Wix 301 redirects.
Part 3: On-page SEO (60 minutes)
8. Titles and descriptions
For each important page, record the SEO title and meta description. Flag any that are default, duplicated, vague or missing the main keyword and location. See title tags and meta descriptions.
9. Headings
Check that each page has one clear H1 describing it, with H2s for sections. Wix designs sometimes use Heading 1 for decorative text. See H1 fixes.
10. Content depth
Does each service page explain what you do, who it is for, how it works, pricing guidance, areas covered and FAQs? Flag pages with only a few sentences. See thin content.
11. Text in images
Note any headings, offers or key information that exist only inside images.
12. Internal links
Do pages link to related services, relevant blog posts and contact? Do blog posts link to services? Flag pages that are only reachable from the menu. See internal linking.
13. Images
Check alt text on key images and look for oversized files in the Media Manager. See Wix image SEO.
Part 4: Performance (20 minutes)
14. Core Web Vitals
Check Search Console’s Core Web Vitals report and Wix’s Site Speed dashboard. Run PageSpeed Insights on the homepage and a key service page. Note LCP, INP and CLS. See Wix speed optimisation.
15. Apps and custom code
List installed apps and custom code snippets. Flag anything unused.
16. Mobile review
Open every key page on a real phone. Check readability, buttons, menus and that important content is not hidden on mobile.
Part 5: Local and trust signals (30 minutes)
17. Business Info and NAP
Check Business Info in Wix settings and the footer. Name, address and phone should match your Google Business Profile exactly.
18. Google Business Profile
Review categories, services, photos, hours, reviews and the website link. See Google Business Profile optimisation.
19. Structured data
Run your homepage through the Rich Results Test. Note missing or incorrect business markup. See Wix structured data.
20. Reviews and proof
Are genuine testimonials, accreditations and examples of work visible on service pages?
Part 6: Search Console opportunities (20 minutes)
21. High impressions, low clicks
In Performance, sort pages by impressions. Pages with many impressions and low click-through rate need better titles and descriptions.
22. Positions 8 to 20
Filter queries with average position between 8 and 20. These are your fastest ranking opportunities: strengthen the matching page’s content and internal links.
23. Missing pages
Look for queries where you appear with an unsuitable page. These may need a dedicated new page or article.
An example of audit findings
To show what a finished audit looks like, here is the kind of summary we typically produce for a small Wix service business:
- Homepage indexed; three of eight service pages “Crawled – currently not indexed” because they contain under 100 words each.
- Five pages with default SEO titles such as “Services | Site Name”.
- Blog posts not linked to any service page; services not linked from blog posts.
- Hero video on the homepage causing slow LCP on mobile.
- Phone number in the footer differs from the Google Business Profile.
- Two old pages renamed without redirects, now returning 404 errors with backlinks pointing to them.
None of these issues requires a rebuild. Together they explain why the site was underperforming, and each has a clear fix and owner.
Prioritising your findings
- Critical: important pages not indexed, noindex on key pages, broken pages.
- High: missing service pages, default or duplicate titles, thin key pages, poor mobile experience.
- Medium: internal links, images, structured data, speed improvements.
- Ongoing: reviews, content, links.
Fix critical items this week. Plan high-priority items for the next two to four weeks. Schedule the rest monthly.
Related guides and services
- SEO for Wix websites: the complete Wix SEO guide for small businesses.
- Wix SEO checklist: every Wix setting that affects rankings, in order.
- Wix site not showing on Google: the reasons a Wix site is missing and how to fix each.
- On-page SEO audit checklist: a page-by-page checklist for titles, headings, content and links.
- Wix & Squarespace SEO service: hands-on SEO for sites built on Wix and Squarespace.
Get expert help
Prefer an expert audit? We audit your Wix site against every point above, give you a prioritised plan, and can implement the fixes for you. Start with our Wix & Squarespace SEO service, browse real client results in our case studies, or contact us for a free, no-pressure review of your website.
Frequently asked questions
How often should I audit my Wix site?
A full audit once or twice a year, with a monthly check of Search Console.
Can I audit a Wix site without paid tools?
Yes. Wix’s dashboard, Google Search Console and PageSpeed Insights cover the essentials.
What is the most common problem in Wix audits?
Thin service pages with default titles, followed by missing internal links and oversized images.
Should I rebuild my Wix site after an audit?
Rarely. Most issues can be fixed within the existing site.
