This article is part of our complete Wix guide.
If you want to increase sales on your Wix store, you have two levers: bring in more of the right visitors, or convert more of the visitors you already have. The second is usually faster and cheaper. A store that turns a few more visitors in every hundred into customers earns more from the same traffic, the same ad budget and the same SEO effort. This guide shares 12 proven, practical tips we use when improving Wix stores for clients. None of them require you to rebuild your site, and most can be done in an afternoon. We will also show you how to measure the impact so you know which changes actually work for your shop.
Key takeaways
- Start by measuring: know your traffic, conversion rate, average order value and where shoppers drop off.
- Remove friction first: surprise costs, slow pages, forced sign-ups and weak mobile layouts lose more sales than anything else.
- Build trust with clear policies, real reviews and honest delivery promises.
- Raise order value with bundles, related products and free shipping thresholds rather than constant discounts.
- Bring visitors back with abandoned cart emails, newsletters and remarketing.
In this guide
- How to measure your Wix store’s conversion rate
- 12 proven tips to increase sales on your Wix store
- Which tips should you start with?
- Common mistakes that cost Wix stores sales
- Wix store conversion checklist
- Need help increasing sales? Let MIVAQ do it for you
- Frequently asked questions
How to measure your Wix store’s conversion rate
Before changing anything, record a baseline. Your conversion rate is the number of orders divided by the number of sessions or visitors over the same period. Wix Analytics shows sales, sessions and a store funnel, from visits to product views, add to cart, checkout and purchase. For deeper analysis, connect Google Analytics 4; our guide to connecting GA4 and Tag Manager to Wix walks you through it.
Track these numbers every month:
| Metric | What it tells you | Where to improve |
|---|---|---|
| Conversion rate | How well visits turn into orders | Product pages, trust, checkout |
| Average order value | How much each customer spends | Bundles, upsells, free shipping threshold |
| Add-to-cart rate | How persuasive product pages are | Images, copy, price presentation, reviews |
| Checkout completion | How smooth checkout is | Shipping costs, payment methods, guest checkout |
| Returning customer rate | Loyalty and satisfaction | Email marketing, service, product quality |
12 proven tips to increase sales on your Wix store
1. Make your value clear in five seconds
A visitor landing on your homepage should immediately understand what you sell, who it is for and why to buy from you. Replace vague slogans with a specific headline, such as “Handmade stoneware for slow mornings, delivered in 2 days”, and a clear button to your best category.
2. Upgrade your product photos
Shoppers cannot touch your products, so images do the selling. Show several angles, a close-up of texture or detail, the product in use, and something that shows scale. Keep the style consistent across your catalogue. Compress images so they load fast; our Wix image SEO guide covers file size and alt text too.
3. Write product descriptions that answer questions
Lead with the main benefit, then cover the details people need to decide: size, materials, fit, compatibility, care and what is in the box. Add a size guide where relevant. Every question you answer on the page removes a reason to leave. Our guide to adding products in Wix Stores shows how to structure product info sections.
4. Show delivery costs and times early
Surprise shipping costs at checkout are a leading cause of abandoned carts. State delivery prices and times on product pages and in a site-wide banner. Set clear, fair rates using our Wix shipping settings guide.
5. Add a free shipping threshold
Set free shipping a little above your current average order value and tell shoppers how close they are in the cart. Many people will add another item to qualify, which raises order value while giving them a reason to feel good about the purchase.
6. Collect and display reviews
Social proof reassures new visitors. Add a reviews app or feature to product pages, ask every customer for a review after delivery, and feature your best reviews on the homepage and category pages. Photo reviews are particularly persuasive.
7. Build trust with clear policies and contact details
Make returns, refunds, delivery and privacy policies easy to find from the footer and product pages. Show a real contact email, phone or WhatsApp and a short About page with real people. Trust signals near the add to cart button, such as secure payment and easy returns, help hesitant buyers commit.
8. Offer the payment methods your customers expect
Cards alone are not always enough. Adding a familiar wallet, PayPal or a pay-later option where available can rescue sales from shoppers who prefer them. See how to set up Wix Payments and other payment methods. Also make sure guest checkout is allowed so nobody is forced to create an account.
9. Speed up your store, especially on mobile
Slow pages lose shoppers before they see your products. Compress images, reduce heavy animations and remove apps you do not use. Test on a real phone over mobile data. Our guide to Wix website speed optimisation has a step-by-step plan, and Google’s Core Web Vitals documentation explains the metrics that matter.
10. Use bundles, related products and gift options
Show “frequently bought together” or related products on product pages and in the cart. Create bundles of complementary items at a small saving. Offer gift wrapping, gift messages and gift cards, especially before holidays. These features raise order value without cutting your prices.
11. Recover abandoned carts automatically
Shoppers who start checkout and leave can be brought back with a short series of reminder emails. Switch on and customise the Wix automation; our guide to Wix abandoned cart recovery explains timing, copy and when to offer an incentive.
12. Build an email list and bring customers back
Your existing customers are your easiest sales. Offer a small welcome incentive in exchange for an email address, then send useful, regular emails: new arrivals, restocks, care tips and seasonal collections. Wix’s built-in email marketing makes this straightforward; see Wix marketing tools. A simple post-purchase thank-you sequence with a review request and a related product suggestion is a great start.
Want an expert eye on your store? Our Wix design and development team can audit your shop and implement these improvements for you.
Which tips should you start with?
Not every tip has the same impact for every store. Use this order of priorities:
- Fix anything broken: checkout errors, missing shipping regions, broken mobile layouts or slow pages.
- Remove surprise costs: show delivery prices early and consider a free shipping threshold.
- Improve your top five product pages: images, descriptions and reviews on the products that get the most traffic.
- Switch on cart recovery and a welcome email.
- Add bundles and related products to raise order value.
- Test and refine: change one thing at a time and compare results over a few weeks.
More visitors will also help, of course. Once conversion is healthy, invest in search traffic with our Wix eCommerce SEO guide and the Wix SEO checklist.
How to test changes without guessing
Small stores rarely have enough traffic for formal split testing, but you can still test sensibly. Pick one change, such as a new product page layout or a free shipping banner, note the date, and compare the following four weeks with the previous four. Look at the specific metric the change should affect: add-to-cart rate for product page changes, checkout completion for shipping and payment changes, and average order value for bundles. Keep notes of every change in a simple spreadsheet so you can connect results to actions. Watch for outside factors such as holidays, promotions or a new ad campaign, which can make a change look better or worse than it really is. Over a few months, these small, measured improvements add up to a store that sells noticeably more from the same traffic.
Common mistakes that cost Wix stores sales
- Constant discounting, which trains customers to wait for the next sale and erodes margin.
- Pop-ups that appear instantly and cover the products on mobile.
- Too many choices on the homepage, with no clear path to the best products.
- Generic supplier descriptions and photos that make the store look like every other.
- Hidden contact details, leaving shoppers with unanswered questions.
- Never looking at analytics, so changes are based on guesswork.
Wix store conversion checklist
- Homepage headline states what you sell and why it is different
- Best categories and products are one click from the homepage
- Product pages have multiple quality images, clear benefits, details and reviews
- Delivery costs and times are shown before checkout
- Free shipping threshold is set and promoted in the cart
- Guest checkout and preferred payment methods are available
- Policies and contact details are easy to find
- Pages load quickly on mobile
- Related products, bundles and gift options are in place
- Abandoned cart and welcome emails are active
- Monthly review of conversion rate, order value and funnel drop-off
Need help increasing sales? Let MIVAQ do it for you
MIVAQ helps Wix store owners get more sales from the traffic they already have. A typical conversion project includes:
- A conversion audit of your homepage, categories, product pages, cart and checkout
- Redesign of key pages for clarity, trust and mobile usability
- Product photography guidance and rewritten product descriptions
- Shipping, payment and checkout improvements
- Abandoned cart, welcome and post-purchase email automations
- Custom features such as product finders, bundles or upsells via Velo or a custom Wix app
We start with a free consultation and give a clear fixed-price quote. See our Wix services, our web design service and our case studies.
- WhatsApp: message us
- Email: hello@mivaq.com
- Form: send your project details
Related Wix guides
- Wix Abandoned Cart Recovery: How to Win Back Lost Sales
- Wix eCommerce SEO: Rank Your Product and Category Pages
- Wix Website Design Tips: 15 Ways to Look More Professional
- Wix Marketing Tools: Email Campaigns, Social Posts and Ads
- How to Start an Online Store on Wix
- The complete Wix guide
Frequently asked questions
Why is my Wix store getting traffic but no sales?
Common causes include unclear value, weak product pages, surprise shipping costs, missing trust signals, slow mobile pages or a checkout problem. Check the store funnel in Wix Analytics to see where visitors drop off.
What is a good conversion rate for a Wix store?
It varies widely by industry, price point and traffic source. Rather than chasing an average, track your own rate monthly and aim to improve it steadily.
Do discounts increase sales on Wix?
They can in the short term, but frequent discounts reduce margin and train customers to wait. Free shipping thresholds, bundles and gift options often work better.
How can I increase average order value on Wix?
Use a free shipping threshold, related products, bundles, gift wrapping and gift cards, and promote complementary items in the cart and confirmation emails.
Can MIVAQ help increase sales on my Wix store?
Yes. MIVAQ audits Wix stores and implements design, content, checkout and email improvements for a fixed price. Contact us on WhatsApp or at hello@mivaq.com for a free consultation.
Conclusion
Increasing sales on your Wix store does not usually need a new website. Measure your baseline, remove friction, build trust, improve your key product pages, raise order value and bring people back with automated emails. Make one change at a time and let the data guide you. If you would like experts to find and fix what is holding your store back, contact MIVAQ today.
