This article is part of our complete Wix guide.
Your Wix shipping settings decide three things that directly affect profit and conversions: where you can sell, how much customers pay for delivery, and what they see at checkout. Set them up badly and you will either lose money on every remote order or lose sales to surprise delivery charges. Set them up well and shipping becomes a selling point. This guide explains how shipping regions and rules work on Wix, compares the main rate types, walks through the setup step by step, and covers local delivery, pickup, free shipping thresholds and international orders.
Key takeaways
- Wix shipping is organised by regions (countries or areas), and each region has its own delivery methods and rates.
- Choose a rate type that matches your products: flat rate, by weight, by price, free shipping or carrier-calculated where available.
- Add local delivery and store pickup if you have a physical location; they often convert well.
- A free shipping threshold can raise average order value, but only if your margins support it.
- Every country you sell to must be covered by a region, or customers there cannot check out.
In this guide
- How does shipping work on Wix?
- Which shipping rate type should you use?
- How to set up shipping on Wix: step by step
- How to offer free shipping on Wix
- Local delivery and store pickup
- How to ship internationally from a Wix store
- Fulfilment, tracking and shipping labels
- Common Wix shipping mistakes
- Need help with Wix shipping? Let MIVAQ do it for you
- Frequently asked questions
How does shipping work on Wix?
In Wix Stores, shipping is configured in the store settings under shipping and fulfilment (the exact label can vary). The structure has three layers:
- Regions: a country, a group of countries, or specific states or provinces. Your home country is usually created for you.
- Delivery methods: for each region you can offer shipping, local delivery and pickup.
- Rates: the price rule for each method, for example a flat charge, a charge based on weight or a charge based on order total.
When a customer enters an address at checkout, Wix matches it to a region and shows the methods and prices you set for that region. If the address does not match any region, the customer cannot complete the order. That is why gaps in your regions are one of the most common causes of “I could not check out” emails.
Which shipping rate type should you use?
The right rule depends on what you sell and how much it costs you to post it.
| Rate type | How it works | Best for | Watch out for |
|---|---|---|---|
| Flat rate | One price per order, or per item | Similar-sized products, simple pricing | Heavy orders may cost more than you charge |
| Rate by weight | Price bands by total order weight | Products with very different weights | Every product needs an accurate weight |
| Rate by price | Price bands by order subtotal | Encouraging bigger baskets | Light, expensive items may be overcharged |
| Free shipping | No charge, optionally above a threshold | Higher-margin products, promotions | Cost comes out of your margin |
| Carrier-calculated (where available) | Live rates from a supported carrier | Stores with varied parcel sizes | Availability depends on country and plan |
Many stores combine methods: for example, standard shipping by weight, express shipping as a flat rate, and free standard shipping over a certain order value. Wix’s current options and supported carriers are listed in the Wix Stores help center, and they vary by country, so check what applies to you.
How to set up shipping on Wix: step by step
Before you start, make sure each product has an accurate weight. Our guide to adding products and variants in Wix Stores explains where to set weights for each variant.
- Work out your real costs. Weigh typical orders with packaging and get prices from your carrier or post office for each region you serve.
- Open your store settings and go to shipping and fulfilment.
- Review your home region. Edit it to include the right country, and add separate regions for areas that cost more, such as islands or remote areas, if needed.
- Add a shipping method to the region. Give it a clear customer-facing name, such as “Standard delivery (2 to 4 working days)”.
- Choose the rate type (flat, by weight, by price or free) and enter your bands.
- Add an express option if you can reliably deliver faster. Name it with the expected time.
- Add local delivery or pickup if relevant (see below).
- Create international regions for each country or group of countries you sell to.
- Save, then test by going through checkout with addresses from each region and different cart weights.
- Update your shipping policy page so it matches exactly what the checkout charges.
If you would rather hand this over, MIVAQ configures shipping as part of our Wix store setup services, using your real carrier costs.
How to offer free shipping on Wix
Free shipping is powerful because unexpected delivery costs are a frequent reason people abandon carts. You can offer it in a few ways:
- Always free for a region, with the cost built into product prices.
- Free above a threshold, for example free standard delivery on orders over a set amount. Set the threshold a little above your average order value to encourage customers to add one more item.
- Free shipping coupons for promotions, newsletter sign-ups or abandoned cart emails.
Show the threshold clearly on product pages and in the cart (“You are close to free delivery”). For more ideas, see our article on increasing sales on your Wix store.
Local delivery and store pickup
If you have a shop, studio, café or warehouse, local options are often your highest-converting delivery methods.
Local delivery
Define the area you deliver to, by postcode, ZIP code or radius depending on the options available to you, and set the fee and minimum order. Add delivery times and instructions so customers know what to expect. This works well for food, flowers, gifts and furniture.
Store pickup
Add your pickup address, opening hours and instructions (“Collect from the side entrance, bring your order number”). Pickup is usually free and can bring customers into your physical shop, where they may buy more. Our guide to Wix local SEO explains how to make local customers find you in the first place.
How to ship internationally from a Wix store
International selling opens new markets, but it adds complexity. Before switching it on:
- Group countries by cost. For example: nearby countries, the rest of your continent, and the rest of the world, each with its own rates.
- Check restrictions. Some products cannot be shipped to certain countries.
- Explain duties and import taxes. State clearly whether the customer may pay extra charges on delivery.
- Check your tax obligations. Selling abroad can create tax obligations; our guide to Wix tax settings for VAT and sales tax covers the basics.
- Consider currency and language. Wix supports showing prices in other currencies and translating your site; see how to create a multilingual Wix website.
Fulfilment, tracking and shipping labels
Once orders arrive, mark them as fulfilled and add the tracking number so the customer receives a shipping confirmation email with tracking. In some countries you can buy and print shipping labels directly from your Wix dashboard, which saves time and often reduces costs; check whether this is available in your region.
If you sell print on demand or dropshipped products, the connected app handles fulfilment and usually adds tracking automatically. Those products often use the app’s own shipping profiles, so review how they combine with your manual rates. Read dropshipping and print on demand on Wix for details.
Packaging, handling time and delivery promises
Shipping costs are not only about the carrier. Packaging, labels and your own time add up quickly, so include them when you work out rates. Choose two or three standard box or mailer sizes that fit most orders, weigh each with typical contents, and use those weights when you build your rate bands. Decide on a realistic handling time, such as “dispatched within one working day”, and add it to your method names, product pages and shipping policy. During busy seasons, update the delivery estimates and add a cut-off date for holiday orders to your homepage banner. Clear, honest delivery promises reduce “where is my order?” emails and build trust with first-time buyers, which matters as much as the price you charge.
Common Wix shipping mistakes
- Missing regions, so customers in some countries or states cannot check out at all.
- Products without weights while using weight-based rates, so heavy orders ship for nothing.
- Vague method names like “Shipping 1” instead of “Standard delivery, 3 to 5 working days”.
- Free shipping without checking margins, especially on low-priced items.
- A shipping policy page that contradicts checkout, which causes complaints and chargebacks.
- Never testing remote addresses, such as islands or overseas territories that cost much more to reach.
Shipping checklist: real carrier costs gathered, all product weights set, regions cover every destination, methods named with delivery times, express option tested, local delivery and pickup configured, free shipping threshold displayed, international duties explained, shipping policy matches checkout, test orders placed for each region.
Need help with Wix shipping? Let MIVAQ do it for you
MIVAQ sets up shipping that protects your margin and keeps checkout simple. For Wix stores we can:
- Analyse your carrier costs and design a shipping strategy (flat, weight-based, threshold)
- Configure domestic, international, local delivery and pickup regions
- Add free shipping banners and cart messages that lift order value
- Write a clear shipping and returns policy that matches checkout
- Build custom delivery logic with Velo or a custom Wix app, such as delivery date pickers or postcode checks
Every job starts with a free consultation and a fixed-price quote. Explore our Wix services or our broader web design service.
- WhatsApp: message us
- Email: hello@mivaq.com
- Form: send your project details
Related Wix guides
- How to Start an Online Store on Wix
- How to Set Up Taxes on Your Wix Store
- How to Set Up Wix Payments and Other Payment Methods
- Wix Abandoned Cart Recovery: How to Win Back Lost Sales
- Wix Restaurants: Online Ordering and Table Reservations
- The complete Wix guide
Frequently asked questions
How do I set shipping rates by weight on Wix?
Add a weight to every product or variant, then in your shipping region choose a weight-based rate and enter price bands for each weight range.
Why can some customers not check out on my Wix store?
Often their address is not covered by any shipping region. Add a region for their country or state, or a “rest of world” region if you ship everywhere.
Can I offer free shipping over a certain amount on Wix?
Yes. Set a free shipping rule with a minimum order value for the relevant region, and promote the threshold on your site.
Does Wix support local pickup?
Yes. You can add store pickup with your address and instructions, and local delivery for a defined area, in your shipping settings.
Can MIVAQ set up shipping on my Wix store?
Yes. MIVAQ configures shipping regions, rates, local delivery, pickup and policies for a fixed price. Contact us on WhatsApp or at hello@mivaq.com for a free consultation.
Conclusion
Good shipping settings are invisible to customers: the right options appear, the prices feel fair and orders arrive when promised. Start from your real costs, cover every region you sell to, name methods clearly, use free shipping strategically and test with real addresses. If you want your Wix shipping set up properly from day one, contact MIVAQ and we will configure it for you.
