A blog is one of the most reliable ways for a small business website to attract visitors who are not yet searching for your brand. Every useful post is another page that can appear in Google for the questions your customers ask. Wix’s built-in blog is capable enough for this, but most Wix blogs we audit have the same problems: posts written without a target search, default settings left untouched, and no links to the pages that actually generate enquiries. This guide fixes all three.
This article is part of our complete guide: Wix and Squarespace SEO: The Complete Guide (2026).
Step 1: Choose topics people actually search for
The biggest mistake is writing about what you want to say rather than what customers want to know. Good blog topics come from:
- Questions customers ask on the phone, by email or in person.
- Google’s “People also ask” boxes and autocomplete suggestions for your services.
- Your own Search Console Performance report: queries where you get impressions but no strong page yet.
- Comparison and cost questions: “X vs Y”, “how much does X cost in [city]”.
- Problems your service solves: “why is my…”, “how to fix…”.
Each post should answer one main question thoroughly. Our guide to keyword research for small businesses shows how to find and prioritise these questions.
Step 2: Match the search intent
Search the phrase yourself and look at what ranks. If Google shows step-by-step guides, write a guide. If it shows lists, write a list. If it shows local service pages, a blog post is the wrong format; create a service page instead. Matching intent is often more important than word count.
Step 3: Write a strong title and SEO title
Wix lets you set the post title (shown on the page) and a separate SEO title (shown in Google). The SEO title should include the main keyword near the start and stay around 60 characters. The visible title can be slightly longer and more conversational. See our guide to title tags.
Step 4: Set a clean URL slug
By default, Wix creates the slug from your post title, which can produce long URLs full of stop words. In the post’s SEO settings, shorten it to the core keyword: /post/wix-blog-seo rather than /post/how-to-do-wix-blog-seo-the-complete-guide-for-2026. Set the slug before publishing; changing it later requires a redirect.
Step 5: Structure the post with headings
Use one H1 (the post title, which Wix sets automatically), then H2s for main sections and H3s for sub-points. Headings help readers scan and help Google understand the structure. Write headings that describe the content, many of them phrased as the questions people ask.
Step 6: Write something genuinely useful
Google rewards content that shows real experience. Include specific steps, examples from your work, photos you took, prices or ranges where you can, and mistakes to avoid. Generic text that could appear on any website rarely ranks for long. Most of our successful posts are between 1,200 and 2,500 words, but length should follow the topic, not a target.
Step 7: Add internal links
This is where blogs turn visitors into customers. In every post:
- Link to the most relevant service page using descriptive anchor text, such as “our end of tenancy cleaning service” rather than “click here”.
- Link to two or three related posts.
- Update older posts to link to the new one.
Internal links also help Google find and value new posts. Read our internal linking guide for a simple system.
Step 8: Optimise images
Compress images before uploading, use descriptive file names, and add alt text that describes the image (and naturally includes the topic where relevant). Set a cover image for each post: Wix uses it for social sharing and in your blog feed. See Wix image SEO.
Step 9: Write a meta description
Summarise the post’s value in about 150 characters, with the keyword and a reason to click. Wix uses the post excerpt if you leave it blank, which is often weak. See how to write meta descriptions.
Step 10: Use categories, not endless tags
Create a small number of meaningful categories that match your services or themes. Avoid creating dozens of tags that each have one post; these produce thin archive pages. If you already have many, consider hiding tag pages from search engines in the SEO settings.
Wix blog settings worth checking
- SEO Settings › Blog posts: set a sensible title pattern, for example “{Post Title} | Business Name”, so every post gets a consistent SEO title by default.
- Indexing: make sure blog posts are set to be indexed, and decide whether category and tag pages should be.
- Structured data: Wix adds BlogPosting markup automatically. Check it with Google’s Rich Results Test.
- Author and date: show a real author with a short bio. It builds trust with readers.
- Related posts: enable related posts at the end of articles to keep readers on the site.
Publishing frequency
Consistency beats volume. Two excellent posts a month will do more than ten thin ones. Publishing large batches of similar, low-effort posts can actually slow indexing; see Discovered – currently not indexed.
Updating old posts
Every few months, check Search Console for posts with many impressions but few clicks. Improve the title and description, add missing sections, update facts and add internal links. Refreshing a post that already ranks on page two is often the fastest win in SEO.
Promoting your posts
Share new posts on your social profiles, in your email newsletter and as Google Business Profile updates where relevant. Send useful posts to partners or suppliers who might link to them. A few genuine links can lift a post from page two to page one.
Measuring results
In Search Console, filter the Performance report by pages containing /post/ to see impressions, clicks and positions for each article. In Wix Analytics, check which posts lead visitors to your contact or booking pages. Those are the topics to write more about.
Blog post SEO checklist
- One main question per post, matching search intent.
- SEO title under about 60 characters with the keyword.
- Short, clean slug set before publishing.
- Clear H2/H3 structure.
- Specific, experience-based content with examples.
- Links to a service page and two or three related posts.
- Compressed images with alt text and a cover image.
- Custom meta description.
- Category assigned; no one-post tags.
- Shared on social and Google Business Profile.
Need help?
We plan, write and optimise blog content for small businesses on Wix, Squarespace and WordPress. The same approach powers articles like this one and content projects such as M10 News.
Related guides and services
- Wix SEO checklist: every Wix setting that affects rankings, in order.
- Wix SEO Setup Checklist walkthrough: how to complete Wix’s built-in checklist properly.
- Wix site not showing on Google: the reasons a Wix site is missing and how to fix each.
- On-page SEO audit checklist: a page-by-page checklist for titles, headings, content and links.
- Wix & Squarespace SEO service: hands-on SEO for sites built on Wix and Squarespace.
Get expert help
We can build a content plan around the questions your customers ask, write or optimise your Wix blog posts, and link them to the services that bring you enquiries. Start with our Wix & Squarespace SEO service, browse real client results in our case studies, or contact us for a free, no-pressure review of your website.
Frequently asked questions
Is the Wix blog good for SEO?
Yes. It supports SEO titles, descriptions, slugs, alt text, categories and structured data. Content quality matters most.
How long should a Wix blog post be?
Long enough to answer the question fully. For competitive topics, 1,200 to 2,500 words is common.
Should I index Wix blog tag pages?
Usually not, unless they contain several posts and add value. Thin tag pages are better hidden from search.
Why is my Wix blog post not on Google?
Check indexing in Search Console, add internal links to it, and make sure it answers a real search with unique content.
