This article is part of our complete Wix guide.
Wix makes it easy to put a website together, but there is a visible difference between a site that was simply assembled and one that was designed. The good news is that most of that difference comes from a handful of habits professional designers follow, not from expensive tools. These Wix website design tips are the same principles we apply when we redesign client sites at MIVAQ. Each tip is practical, works in both the classic Wix Editor and Wix Studio, and can be applied in an afternoon. At the end you will find a 30-minute design review process and the most common mistakes to avoid.
- Professional design is mostly about consistency: the same fonts, colours, spacing and button styles everywhere.
- Clear hierarchy (what to read first, second and third) matters more than decoration.
- Real photography, generous whitespace and short paragraphs instantly make a Wix site look more premium.
- Every page needs an obvious next step, supported by trust signals such as reviews and credentials.
- Check mobile, speed and accessibility as part of design, not afterwards.
In this guide
- What makes a Wix website look professional?
- Layout and structure tips (1 to 4)
- Typography and colour tips (5 to 8)
- Image and media tips (9 to 11)
- Conversion and trust tips (12 to 15)
- How to run a 30-minute Wix design review
- Common Wix design mistakes
- Frequently asked questions
What makes a Wix website look professional?
When visitors call a site “professional”, they are usually reacting to four things, even if they cannot name them:
- Consistency: elements that look alike behave alike. Headings, buttons and spacing follow a system.
- Hierarchy: it is instantly obvious what the business does and what to do next.
- Restraint: fewer fonts, fewer colours, fewer effects, and more space.
- Authenticity: real photos, specific copy and visible proof rather than generic stock and slogans.
Keep those four ideas in mind as you work through the tips below. If you are still at the template stage, read how to choose the best Wix template first, because a good structure makes every tip easier.
Layout and structure tips (1 to 4)
1. Start every page with a clear hero
The first screen should answer three questions in seconds: what you do, who it is for, and what to do next. Use a specific headline (“Wedding photographer in Bristol” beats “Capturing moments”), one supporting sentence and one primary button. Avoid sliders that rotate messages; most visitors only see the first one.
2. Use a consistent grid and alignment
Line elements up with each other. In the classic Wix Editor, use the gridlines, snapping and alignment tools; in Wix Studio, use sections, grids and stacks. When text boxes, images and buttons share the same left edge, the page immediately looks calmer and more deliberate.
3. Give content room to breathe
Whitespace is not wasted space. Increase the padding at the top and bottom of each section, keep consistent gaps between headings and text, and avoid filling every corner. Crowded pages feel cheap; spacious pages feel confident.
4. Keep navigation short and predictable
Limit the main menu to around five to seven items, put the most important pages first, and add one highlighted button such as “Book now” or “Get a quote”. Move legal and secondary links to the footer.
Typography and colour tips (5 to 8)
5. Use two fonts at most
Choose one font for headings and one for body text, then set them in your site’s text theme so every new text box uses them automatically. Mixing several fonts is one of the fastest ways to make a site look amateur.
6. Make body text easy to read
Use a comfortable body size, dark text on a light background (or the reverse with enough contrast), and line lengths that are not too wide on desktop. Avoid long blocks of centred text; left-aligned paragraphs are easier to read.
7. Build a simple colour palette
Pick one primary brand colour, one or two neutrals and at most one accent. Reserve the brightest colour for buttons and key links so the eye knows where to click. Set these as your site colours so changes apply everywhere.
8. Check colour contrast
Pale grey text on white or white text on a busy photo is hard to read for everyone, and especially for people with visual impairments. Our guide to making your Wix website accessible explains contrast and other inclusive design basics.
| Element | Amateur approach | Professional approach |
|---|---|---|
| Fonts | Four or five different fonts | One heading font and one body font, set as site styles |
| Colours | Many bright colours competing | One primary, neutrals and a single accent |
| Buttons | Different shapes, sizes and colours | One primary style, one secondary style |
| Spacing | Random gaps between sections | Consistent padding and margins |
| Images | Generic stock, mixed styles | Real photos with consistent tone and crop |
Image and media tips (9 to 11)
9. Use real photography wherever possible
Photos of your team, premises, products and finished work build trust in a way stock images cannot. If you must use stock, choose images with a consistent style and avoid obvious clichés such as people shaking hands in front of a laptop.
10. Optimise every image
Resize and compress images before uploading, crop them so the subject is clear on both desktop and mobile, and add descriptive alt text. This improves speed and helps SEO. The Wix image SEO guide covers file names, formats and alt text in detail.
11. Use video and animation sparingly
A short, purposeful video can explain a service well. An autoplaying background video plus scroll effects on every section usually slows the site and distracts from your message. Use one subtle entrance animation style consistently, or none at all. For performance tips, see our Wix website speed optimisation guide.
Conversion and trust tips (12 to 15)
12. Design one consistent button system
Create a primary button style (solid, brand colour) for main actions and a secondary style (outline or text link) for less important actions. Use action words: “Book a consultation”, “Get my quote”, “Shop the collection”. Never use “Submit” or “Click here” if you can avoid it.
13. Show proof near every call to action
Place a review, a rating, a client logo or a short case study next to buttons and forms. Visitors hesitate at the moment of action; proof reassures them. Wix lets you embed reviews from various sources through apps, or you can design a simple testimonial section yourself.
14. Make contact effortless
Show your phone number in the header, make it tap-to-call on mobile, and keep forms short. Our Wix Forms guide explains how to build contact and quote forms that convert.
15. Design for mobile from the start
Most visitors will see your design on a phone. Check every section in the mobile view or breakpoints as you build, not at the end. Our article on making your Wix website mobile-friendly has a step-by-step process.
Want a site that looks this polished without doing it yourself? MIVAQ designs professional Wix websites for small businesses, with fixed pricing.
How to run a 30-minute Wix design review
Use this numbered process once a quarter, or before any big launch, to keep your site looking sharp:
- Open your homepage on a phone and note whether you can tell what the business does within five seconds.
- Scroll every main page and list anything misaligned, crowded or inconsistent.
- Check your fonts and colours against your site theme. Fix any text boxes formatted manually.
- Review all buttons for consistent styling and clear action words.
- Replace weak images such as low-resolution photos or obvious stock.
- Read your headlines aloud. Rewrite any that are vague or clever but unclear.
- Test every form and link, including the footer.
- Run PageSpeed Insights on the homepage and fix the biggest issue it reports.
- Check SEO basics such as page titles and descriptions using our Wix SEO checklist.
- Prioritise fixes by impact and do the top three straight away.
Design priorities by page type
Not every page needs the same treatment. When time is limited, focus your design effort where it pays back most:
- Homepage: hero clarity, a short services overview, social proof and one repeated call to action. This page sets the first impression for most visitors.
- Service pages: scannable benefits, a simple process section, FAQs and a quote or booking button after every few sections.
- Product pages: large, consistent product photos, a clear price, obvious variant choices and visible delivery and returns information.
- Contact page: a short form, tap-to-call number, opening hours and a map, with nothing else competing for attention.
- Blog posts: comfortable reading width, clear subheadings, relevant images and a call to action at the end that links to the matching service.
Treat these as templates within your own site: once a service page layout works, reuse it for every service so visitors always know where to look.
Common Wix design mistakes
- Leaving template text or demo images live. Nothing signals “unfinished” faster.
- Centring everything. Centred paragraphs are hard to read; centre only short headings and buttons.
- Too many competing calls to action. If everything is highlighted, nothing is.
- Inconsistent section styles. Each section looking like a different website breaks trust.
- Using tiny text for a “minimal” look. Minimal should still be readable.
- Designing only on a large monitor. Your customers are probably on a phone.
- Redesigning without protecting SEO. If a redesign changes URLs, read how to redesign your Wix website without losing traffic first.
Need help with your Wix website design? Let MIVAQ do it for you
MIVAQ designs and redesigns Wix and Wix Studio websites that look professional and turn visitors into customers. We create a consistent design system (fonts, colours, buttons and spacing), rework your page structure and copy, optimise images and mobile layouts, and set up SEO so your new design ranks. Whether you need a full redesign or a design polish of key pages, you get a free consultation and a fixed-price quote before we start.
Explore our Wix solutions, our web design service, and client case studies.
- WhatsApp: message us
- Email: hello@mivaq.com
- Form: send your project details
Related Wix guides
- How to choose the best Wix template
- Make your Wix website mobile-friendly
- Redesign your Wix website without losing traffic
- Increase sales on your Wix store
- Build a photography portfolio on Wix
- The complete Wix guide
Frequently asked questions
How can I make my Wix site look less like a template?
Set your own fonts and colours in the site theme, replace every image with your own photography, rewrite all copy, adjust spacing, and remove sections you do not need. Small, consistent changes add up quickly.
How many fonts should a Wix website use?
Two is ideal: one for headings and one for body text. Set them as site text styles so they are applied consistently.
Do animations make a Wix site look more professional?
Used sparingly, subtle animations can add polish. Heavy or varied effects usually distract visitors and can slow the page, especially on mobile.
Does design affect Wix SEO?
Yes, indirectly. Clear headings, fast loading, good mobile usability and engaging content all support rankings. See our SEO for Wix websites guide.
Can MIVAQ redesign my Wix website?
Yes. We redesign Wix and Wix Studio sites with a consistent design system, better copy, mobile optimisation and SEO protection, for a fixed price. Contact us for a free consultation.
Conclusion
Looking professional on Wix comes down to consistency, clear hierarchy, restraint and authenticity. Apply these 15 Wix website design tips one by one, run the 30-minute review regularly, and your site will build more trust and win more customers. If you would like experts to handle the design for you, contact MIVAQ today.
