Wix Marketing Tools: Email Campaigns, Social Posts and Ads

This article is part of our complete Wix guide.

Wix marketing tools let you promote your business from the same dashboard where you manage your website, store or bookings. You can send email campaigns to your contacts, publish social posts, create ads, run coupons and loyalty schemes, and automate follow-ups, all using the customer data your site already collects. The tools are good, but they only work if you use them with a plan. This guide explains what each tool does, how to set it up, and how to combine them into a simple routine a busy small business can keep up.

Key takeaways

• Your Wix contacts list is the centre of your marketing: every form, booking, order and member feeds it.
• Wix Email Marketing handles newsletters and promotions; automations handle the follow-ups you would otherwise forget.
• Social post tools help you create and schedule branded content; ad tools help you reach people who do not know you yet.
• Coupons, loyalty and referral programs turn one-time buyers into regulars.
• SEO and a blog remain the cheapest long-term traffic source; paid ads work best on top of a site that converts.

In this guide

• What marketing tools does Wix offer?
• Start with your contacts and consent
• How to send an email campaign on Wix
• Marketing automations that save time
• Creating social media posts with Wix
• Running ads from Wix: Meta and Google
• Coupons, loyalty and referral programs
• A simple weekly Wix marketing plan
• Need help with Wix marketing? Let MIVAQ do it for you
• Frequently asked questions

What marketing tools does Wix offer?

Wix groups its promotional features in the Marketing area of your dashboard. Exact names and availability vary by region and plan, but the main tools are:

The advantage over separate tools is that everything shares the same contacts and sales data. When someone books an appointment, buys a product or fills in a form, Wix knows, and you can market to them based on that.

Start with your contacts and consent

Before sending anything, tidy your contacts. Open the Contacts area of your dashboard and check where people came from: forms, orders, bookings, members, imports. Use labels to group them, for example “Customer”, “Lead – website quote” or “Workshop attendee”.

Consent matters. Only email people who agreed to marketing, which usually means a clear sign-up checkbox on your forms and checkout. Customers who bought from you may receive transactional emails (order and booking confirmations), but promotional newsletters need permission under laws such as UK and EU GDPR and PECR. Wix records subscription status for each contact, so keep it accurate when importing lists.

To grow your list, add a sign-up form to your footer, offer something useful (a guide, a first-order discount, a checklist) and use a lightbox sparingly. Our Wix Forms guide covers lead forms that convert without annoying visitors.

How to send an email campaign on Wix

1. Open Email Marketing from the Marketing section of your dashboard and create a new campaign.
2. Pick a template close to your goal (newsletter, sale, event, new product) and apply your brand colours and logo.
3. Write one clear message. One main offer or story per email, with a short subject line that says what is inside.
4. Add content from your site such as products, blog posts, events or services; Wix pulls in images and links automatically.
5. Add one main button that links to a specific page, not just your homepage.
6. Choose recipients by label or segment, such as customers who bought in the last six months.
7. Send a test email to yourself and check it on a phone.
8. Send or schedule for a time your audience reads email, then review opens and clicks after a few days.

Your plan determines how many emails you can send each month; check the current allowances on Wix’s plans page before committing to a schedule. The Wix Help Center covers sender settings and deliverability.

Segment before you send

A single list that receives every email is the fastest way to lose subscribers. Even simple segments make a big difference. Split past customers from leads who have never bought; separate people interested in different services or product ranges; and keep a small “VIP” group of your most frequent buyers for early access offers. Wix lets you filter contacts by labels, purchase history and activity, so you can send a relevant message to each group rather than the same message to everyone. Relevance improves opens and clicks, and it reduces unsubscribes and spam complaints, which protects the deliverability of every future campaign.

Marketing automations that save time

Automations are rules: when something happens, do something. They are the most underused Wix marketing tool, and often the most profitable, because they work every day without you. Useful automations for small businesses:

• Welcome email when someone subscribes, with your best content or an introductory offer.
• Abandoned cart reminders for Wix Stores. See Wix abandoned cart recovery for timing and copy ideas.
• Post-purchase follow-up asking for a review a week after delivery.
• Booking reminders and rebooking prompts for service businesses.
• Lead follow-up that emails a quote enquiry immediately and creates a task for you.
• Win-back email for customers who have not bought in several months.

Our detailed guide to Wix CRM and automations shows how to build these step by step.

Creating social media posts with Wix

Wix’s social tools let you design posts from templates, pull in your products, services or blog posts, and publish or schedule them to connected social accounts such as Facebook and Instagram. This keeps your posts on brand without opening a separate design app each time.

Practical tips:

• Plan themes for each weekday, for example Monday tip, Wednesday product, Friday customer story.
• Repurpose blog posts into several social posts: a quote, a checklist, a before-and-after.
• Always link back to a relevant page on your site, so social activity turns into site visits you can measure.
• Reply to comments and messages quickly; Wix Inbox and the Wix app help you do this from your phone.

Running ads from Wix: Meta and Google

Wix has offered tools to create Facebook and Instagram ad campaigns from the dashboard, using your site and products to build ads and audiences. These suit beginners who want a guided setup. Larger or more competitive campaigns are usually better managed directly in Meta Ads Manager and Google Ads, where you have full control over targeting, bidding and creative testing.

Whichever route you choose, three things decide whether ads make money:

• Tracking. Connect the Meta Pixel and Google tags through Wix Marketing Integrations so you can see which ads lead to sales or enquiries. Our guide to connecting GA4 and Google Tag Manager to Wix explains this.
• Landing pages. Send ad clicks to a focused page with one offer, not your homepage.
• Budget discipline. Start small, measure cost per lead or sale, and scale only what works.

Ads amplify a site that already converts. If your site struggles to turn visitors into customers, fix that first. Our Wix design and development services focus on pages that convert.

Coupons, loyalty and referral programs

Wix lets you create coupons for stores, bookings and other business solutions: percentage or fixed discounts, free shipping, minimum order amounts and expiry dates. Use them deliberately, such as a first-order discount for new subscribers or a seasonal sale, rather than permanently, which trains customers to wait for offers.

Wix also offers loyalty and referral apps that reward repeat purchases and customer recommendations. These suit businesses with repeat buyers, such as cafés, beauty, pet supplies and consumables. Our article on increasing sales on your Wix store covers how to combine offers with trust signals.

A simple weekly Wix marketing plan

Consistency beats intensity. Here is a routine that takes about two hours a week:

• Monday (30 minutes): check last week’s analytics, sales and new contacts.
• Tuesday (45 minutes): publish or update one blog post or service page. Use our Wix blog SEO guide and keyword research for small business to pick topics.
• Wednesday (20 minutes): create and schedule three social posts from that content.
• Thursday (15 minutes): reply to reviews, messages and comments.
• Every two to four weeks: send one email campaign with your best content or offer.
• Quarterly: review automations, coupons and ad results; switch off what does not work.

Common Wix marketing mistakes

• Emailing contacts who never opted in
• Sending only promotions and never useful content
• Running ads without conversion tracking
• Posting on social with no link back to your site
• Ignoring SEO, the one channel that keeps working when you stop paying. Start with our Wix SEO checklist.

Need help with Wix marketing? Let MIVAQ do it for you

MIVAQ sets up and improves Wix marketing for small businesses: clean contact lists and consent forms, branded email templates, welcome and abandoned cart automations, social post templates, conversion tracking for ads, coupons and loyalty, and landing pages built to convert. We also run ongoing SEO and content so your marketing has a steady source of new visitors.

We start with a free consultation, then send a fixed-price quote for the setup you need. Explore our Wix solutions, our Wix SEO service and our SEO services.

• WhatsApp: message us
• Email: hello@mivaq.com
• Form: send your project details

Frequently asked questions

Is Wix Email Marketing free?

Wix includes a limited number of email campaigns, with larger allowances available through paid marketing plans. Check wix.com for current limits.

Can I schedule social media posts from Wix?

Yes. Wix’s social tools let you design posts and publish or schedule them to connected accounts such as Facebook and Instagram.

Are Wix marketing tools better than Mailchimp?

Wix’s tools are simpler and use your site data directly. Dedicated platforms offer more advanced segmentation and testing. Many small businesses are well served by Wix alone.

Do I need ads to get customers from my Wix site?

No. SEO, a blog, email and social can bring steady customers. Ads speed things up once your site converts well.

Can MIVAQ set up my Wix marketing?

Yes. We set up email, automations, tracking, social templates and SEO for a fixed price agreed after a free consultation.

Related Wix guides

• Connect Google Analytics 4 and Google Tag Manager to Wix
• Wix CRM and automations
• Wix abandoned cart recovery
• Best Wix apps for small businesses
• Wix integrations with CRM, Zapier and other tools
• The complete Wix guide

Conclusion

Wix gives you a complete small business marketing toolkit in one dashboard. Build a clean contact list, automate the follow-ups, post consistently, track your ads and keep investing in SEO. If you want it set up by experts, contact MIVAQ for a fixed-price marketing setup.