How to Sell Memberships and Subscriptions on Wix

This article is part of our complete Wix guide.

Selling Wix memberships and subscriptions turns one-off customers into predictable monthly revenue. A yoga studio that sells monthly passes, a coach with a members-only resource library, a tutor selling lesson bundles or a creator with premium content all benefit from the same thing: customers pay automatically, and you can plan your business around money that arrives every month instead of hoping for new sales.

On Wix, the engine behind this is the Pricing Plans app. It handles the plan pages, checkout, recurring billing and access rules, and it works together with Bookings, the Members Area, Online Programs, the Blog and other Wix apps. This guide explains how it works, which plan models fit which business, how to build your first plan, and how to keep members from cancelling.

Key takeaways

• Wix Pricing Plans sells one-time and recurring plans, with optional free trials and limited durations.
• Plans can unlock members-only pages, booking sessions, online programs and other content.
• Choose your model first: subscription access, session packs, tiered memberships or a paid community.
• A members area is required for logged-in access, so plan the login experience as carefully as the checkout.
• Retention matters more than sign-ups: onboarding emails, regular value and easy plan changes keep members paying.

In this guide

• What is Wix Pricing Plans?
• Which membership model is right for you?
• How to create a membership plan on Wix step by step
• What can a Wix plan unlock?
• How to price plans, trials and discounts
• How to design a plans page that converts
• Managing subscribers, payments and changes
• How to reduce cancellations
• Common mistakes and a launch checklist
• Get help from MIVAQ
• Frequently asked questions

What is Wix Pricing Plans?

Pricing Plans is a Wix app that adds a plans page and a checkout to your site. Each plan has a name, price, billing cycle, duration and a list of benefits. When a visitor buys a plan, they become a site member with that plan attached to their account, and Wix charges them automatically on each renewal date for recurring plans.

You manage everything from the Pricing Plans section of your dashboard: create and edit plans, see orders and active subscribers, cancel or pause plans where supported, and offer coupons. Recurring payments require a paid Wix plan that accepts payments and a payment provider that supports recurring billing, such as Wix Payments in supported countries. Check the current requirements in the official Wix Help Center and compare site plans on wix.com/plans.

Which membership model is right for you?

Before touching any settings, decide what members are actually buying. The most common models are:

Most successful membership sites start with one simple offer and add tiers once they know what members value. Three plans is usually the maximum before choice becomes confusing.

How to create a membership plan on Wix step by step

1. Add the Pricing Plans app from the App Market. Wix adds a plans page and a checkout flow.
2. Add a Members Area if you do not have one, so buyers can log in and access what they paid for. See how to create a members area on Wix.
3. Create a new plan and give it a benefit-led name, such as “Studio Unlimited” rather than “Plan 1”.
4. Write the benefits as short bullet points that customers can compare at a glance.
5. Set the payment type: free, one-time, or recurring (weekly, monthly or yearly).
6. Set the duration: until cancelled, or a fixed number of billing cycles.
7. Add a free trial if it fits your offer, and decide its length.
8. Connect benefits: link the plan to booking services, members-only pages, programs or other apps.
9. Customise the checkout form and set the plan’s cancellation and refund policy text.
10. Design the plans page with a highlighted recommended plan and a short FAQ.
11. Test the full journey: buy, log in, access content, book with the plan and cancel.

Getting stuck connecting plans to bookings or pages? Our Wix specialists set up complete membership sites, from plans to member onboarding.

What can a Wix plan unlock?

The power of Pricing Plans comes from how it connects to other Wix apps:

• Bookings: plans can cover appointments, classes or courses, with a set number of sessions or unlimited sessions. Our Wix Bookings guide explains the service setup.
• Members-only pages: restrict any page so only members with a specific plan can view it.
• Online Programs: give plan holders access to structured, step-by-step programs. See how to sell online courses on Wix.
• Blog: paid subscribers can read premium posts.
• Groups and forums: make community spaces available only to paying members.
• Video: sell access to video channels or libraries.

Where you need access rules Wix does not offer natively, such as unlocking content after a specific number of months or syncing members with an external system, custom code with Velo can extend the logic.

How to price plans, trials and discounts

Pricing is a business decision, not a Wix setting, but a few principles help:

• Anchor with a premium tier. A higher-priced plan makes the middle plan look reasonable and is often the best seller.
• Offer yearly billing with a discount compared to monthly. You get cash upfront and members stay longer.
• Use free trials carefully. A trial works well when the value is obvious in the first week; otherwise, a low-cost first month may convert better.
• Consider a setup or joining fee where it reflects real onboarding work, if the option is available on your account.
• Use coupons for launches and partners rather than permanently lowering prices.

If you also charge VAT or sales tax, make sure tax settings apply to your plans; see our Wix tax settings guide.

How to design a plans page that converts

Your plans page is a sales page, and the default layout is only a starting point. These changes make the biggest difference:

• Lead with the outcome. Above the plans, add one sentence about what members achieve, such as “Practise three times a week and feel stronger in a month”.
• Highlight one plan. Mark your recommended plan as “Most popular” so undecided visitors have an easy default.
• Show monthly and yearly side by side. State the saving on yearly billing in plain numbers.
• Answer objections under the plans. A short FAQ about cancelling, pausing, trials and what happens after payment removes doubt at the moment of decision.
• Add proof. Two or three member testimonials or results placed directly under the plans build trust.
• Keep the path short. From the plans page to an active membership should take a minute on a phone. Follow our mobile-friendly Wix checklist to check every step.

Also make sure the plans page can be found: give it a descriptive title and meta description and link to it from your homepage and service pages. Our Wix SEO checklist covers the basics.

Managing subscribers, payments and changes

From the dashboard you can see every plan order, its status and the next payment date. Members can view their plans and, depending on your settings, cancel from their account page. When a recurring payment fails, Wix notifies the member so they can update their card; keep an eye on failed payments and follow up personally with valuable members.

Use the Wix contacts list to segment members by plan and send targeted messages, for example tips for new members or announcements only for your top tier. Combining plans with automations, such as a welcome sequence when a plan is purchased, is covered in our guide to Wix CRM and automations.

How to reduce cancellations

Every membership loses some members each month. The businesses that grow are the ones that keep that number low. Practical ways to do it:

1. Onboard properly. Send a welcome email that tells new members exactly what to do first.
2. Deliver visible value regularly. New content, new classes or a monthly live session gives members a reason to stay.
3. Build habits. Booking reminders and weekly content emails keep members engaged.
4. Offer a downgrade before cancellation. A cheaper tier saves members who would otherwise leave.
5. Ask why people leave. A one-question survey on cancellation gives you the data to improve.

Common mistakes and a launch checklist

• Too many plans with unclear differences.
• Plans not linked to the services or pages they promise, so members cannot access what they bought.
• No members area design, leaving members on a bare default page after login.
• No written cancellation or refund policy.
• Payment provider that does not support recurring billing in your region.
• Testing only the purchase and never the login, booking and cancellation flow.

Launch checklist: model chosen; maximum three plans; benefits written; billing cycles and trials set; plans linked to bookings, pages or programs; members area designed; policies written; payment provider supports recurring payments; welcome automation live; full member journey tested on mobile.

Need help selling memberships on Wix? Let MIVAQ do it for you

MIVAQ builds membership and subscription websites on Wix that are easy to join and easy to stay in. We plan your plan structure, create Pricing Plans with trials and billing cycles, connect them to bookings, members-only pages, programs and communities, design a branded plans page and members area, and set up onboarding and retention automations. For advanced access rules or integrations, we build custom features through custom Wix app development, and we can help members find you with our Wix SEO service.

Every project starts with a free consultation and a fixed-price quote. See our Wix solutions or contact us:

• WhatsApp: message us
• Email: hello@mivaq.com
• Form: send your project details

Related Wix guides

• How to create a members area on Wix
• How to sell online courses on Wix
• Wix Bookings payments and deposits
• Wix CRM and automations
• Wix site plans explained
• The complete Wix guide

Frequently asked questions

Can you sell subscriptions on Wix?

Yes. The Wix Pricing Plans app sells recurring weekly, monthly or yearly plans with automatic billing, as well as one-time and free plans.

Can Wix memberships include free trials?

Yes. You can add a free trial to recurring plans. The member is charged automatically when the trial ends unless they cancel.

Can I sell class packs on Wix?

Yes. Create a plan with a set number of sessions and link it to your Wix Bookings services. Each booking is deducted from the pack.

What is the difference between Wix Pricing Plans and Wix site plans?

Wix site plans are what you pay Wix for your website. Pricing Plans is an app you use to sell your own plans and memberships to your customers.

Can MIVAQ build my Wix membership site?

Yes. MIVAQ sets up Pricing Plans, members areas, bookings, gated content and retention automations, with a free consultation and a fixed-price quote.

Conclusion

Memberships and subscriptions are one of the best ways to build stable income on Wix. Choose a clear model, keep plans simple, connect them properly to what members get, and invest in retention. If you would like an expert to build it with you, contact MIVAQ for a free consultation.