This article is part of our complete Wix guide.
Choosing between Wix pricing plans is one of the first decisions you make after building a site, and it is easy to get wrong. Pick too small and you discover you cannot take payments or that storage runs out. Pick too large and you pay every year for features you never use. This guide explains how Wix plans are structured, what the main differences really mean for a small business, which extra costs sit outside the plan, and how to choose with confidence.
One important note: Wix changes plan names, features and prices regularly and they vary by country and currency. We deliberately do not quote prices here. Always confirm the current details on the official Wix plans page before you buy.
- You can build and publish on the free plan, but a business site needs a Premium plan to use its own domain and remove Wix ads.
- If you want to accept online payments (products, bookings, memberships), choose a plan that includes business and eCommerce features.
- Compare storage, video time, payment features and the number of collaborators, not just the headline price.
- Budget for extras: domain renewal, business email, paid apps and payment processing fees.
- Annual billing usually works out cheaper than monthly, and you can upgrade later as you grow.
In this guide
- How do Wix pricing plans work?
- Wix free plan vs Premium: what is the difference?
- Wix plan types compared
- Which Wix plan do you need?
- What extra costs should you budget for?
- How to choose and buy the right plan
- Common mistakes when choosing a Wix plan
- Frequently asked questions
How do Wix pricing plans work?
Wix is a hosted platform, so your plan pays for more than a licence. It covers hosting, security certificates (SSL), software updates, the editor itself and access to built-in business features. You pay per site: if you run two websites, each one needs its own plan.
Plans are grouped broadly into three families:
- Free: build and publish with a Wix-branded address and Wix ads.
- Premium site plans: paid tiers for individual sites. At the time of writing, these range from an entry-level tier for simple sites up to business tiers designed for selling online, with higher limits and more advanced eCommerce tools.
- Enterprise and agency options: custom arrangements for larger organisations, and Wix Studio plans aimed at agencies and freelancers who build sites for clients.
Billing is usually available monthly, yearly or for multi-year terms, with longer terms typically offering a lower effective monthly cost. Some yearly plans have historically included a domain voucher for the first year, but check the current terms because offers change.
Wix free plan vs Premium: what is the difference?
The free plan is genuinely useful for learning the editor, testing a template or building a draft for a client to review. It is not suitable for a real business website, for three reasons:
- Your address is a Wix subdomain (something like yourname.wixsite.com/yoursite), which looks less trustworthy and is harder to remember.
- Wix branding appears on your site, which distracts visitors and weakens your brand.
- Business features are limited. Accepting payments for products, services or memberships requires an appropriate paid plan.
The practical approach many of our clients take is to build on the free plan, get everything approved, and only upgrade when they are ready to connect a domain and launch. You do not lose your work when you upgrade; the plan attaches to the existing site.
Wix plan types compared
Because names and limits change, the table below compares plan types by what they are designed for, rather than listing specific prices.
| Plan type | Designed for | Accept payments? | Key things to compare |
|---|---|---|---|
| Free | Testing, learning, drafts | No (for most business features) | Wix subdomain and Wix ads |
| Entry Premium tier | Simple brochure or personal sites | Check current plan details | Custom domain, storage, removal of ads |
| Mid-range tier | Small businesses and freelancers | Usually yes | Storage, video hours, marketing tools, collaborators |
| Business tiers | Online stores, bookings at scale | Yes | Product limits, multi-currency, advanced shipping, subscriptions, reporting |
| Wix Studio plans | Agencies, freelancers, complex builds | Depends on site plan | Team workspace, client billing, advanced design |
| Enterprise | Large brands and organisations | Yes | Custom support, security, scale |
If you are torn between the classic editor and Wix Studio, our comparison of Wix Editor vs Wix Studio explains the design and workflow differences, which affect your plan choice.
Which Wix plan do you need?
Instead of starting with the price, start with what your site must do. Use these scenarios as a guide.
A brochure site for a local service business
If your site exists to generate calls and enquiries (tradespeople, consultants, clinics without online payment), an entry or mid-range Premium plan is usually enough. You need a custom domain, forms, SEO tools and enough storage for photos. Spend the savings on good copy and local SEO for Wix instead.
A booking-based business
Salons, therapists, tutors and trainers who want customers to book and pay online need a plan that supports accepting payments. Compare how many staff calendars and services you need. Our Wix Bookings setup guide explains what to configure once you are on the right plan.
An online store
To sell products you need a business-level plan. Compare product limits, abandoned cart recovery, multi-currency, subscriptions, advanced shipping and tax tools, and sales reports. If you plan to grow beyond a small catalogue, start one tier higher than you think you need. Read how to start an online store on Wix for the full setup.
A portfolio or blog
Photographers, artists and writers mostly need storage, video time and a clean domain. A lower Premium tier often covers this, unless you also sell prints or courses.
An agency or freelancer building for clients
If you design sites for others, look at Wix Studio, which adds team and client-management features. The client’s own site still needs its own site plan.
Not sure which scenario you fit? MIVAQ’s Wix team can review your requirements and recommend the lowest plan that does the job.
What extra costs should you budget for?
The plan is rarely the only cost of running a Wix site. Build these into your yearly budget:
- Domain name: renewal after any free first year, whether bought through Wix or another registrar.
- Business email: professional email such as Google Workspace is a separate subscription. See how to set up business email with Wix.
- Payment processing fees: card payments through Wix Payments or other providers carry transaction fees set by the provider and your region.
- Paid apps: many apps in the Wix App Market have free tiers but charge for advanced features.
- Premium templates, fonts or stock media: optional, but they add up.
- Professional help: design, copywriting, SEO and maintenance if you outsource them.
A tidy way to track all this is a simple spreadsheet listing each cost, its renewal date and who pays it. Renewal surprises are one of the most common complaints we hear from small-business owners.
How to choose and buy the right Wix plan
Follow these steps to avoid paying for the wrong plan:
- List your must-have features: online payments, bookings, store, memberships, multiple languages, number of collaborators.
- Estimate your storage and video needs based on how many images, videos and downloadable files you will host.
- Open the official plans page and compare the plan comparison table line by line against your list.
- Pick the lowest plan that covers every must-have, plus room for the next 12 months of growth.
- Choose your billing term. Yearly usually costs less per month; monthly gives flexibility if you are testing an idea.
- Upgrade from your site dashboard so the plan is attached to the correct site.
- Connect your domain and publish. Our guide to connecting a custom domain to Wix walks you through it.
Can you upgrade or downgrade later?
Yes, you can generally upgrade at any time and the change applies to the same site. Downgrades and refunds follow Wix’s current policy, which can include a refund window for new plans. Check the latest terms in the Wix Help Center before relying on it.
Common mistakes when choosing a Wix plan
- Buying a plan for the wrong site. If you have several drafts, make sure you upgrade the one you will launch.
- Choosing the cheapest tier for a store. You may discover later that the plan does not support the payment or shipping features you need.
- Ignoring renewal pricing. Introductory offers can differ from renewal costs. Read the terms.
- Paying for features you do not use. If you are not selling online, a business-level plan may be unnecessary.
- Forgetting email and domain costs. These are often separate from the site plan.
- Assuming a higher plan improves SEO. Rankings depend on content and setup, not on the plan tier. Our Wix SEO checklist shows what really matters.
Need help choosing a Wix plan? Let MIVAQ do it for you
Choosing the right plan is easier when someone has set up dozens of Wix sites. MIVAQ reviews what your business needs, recommends the most cost-effective plan, then builds or upgrades your site: design, store or bookings setup, payment configuration, domain, email and SEO. You receive a fixed-price quote up front and a free consultation to map out the scope.
Explore our Wix solutions, our web design service, or our Wix SEO service if you want to grow traffic after launch.
- WhatsApp: message us
- Email: hello@mivaq.com
- Form: send your project details
Related Wix guides
- How to build a Wix website step by step
- Wix Editor vs Wix Studio
- Is Wix good for small business?
- Wix vs Shopify for online stores
- What it costs to hire a Wix designer
- The complete Wix guide
Frequently asked questions
Is the Wix free plan enough for a business?
For testing, yes; for a real business, usually not. The free plan uses a Wix subdomain and shows Wix ads, and most payment features require a paid plan.
Which Wix plan do I need to sell online?
You need a plan that includes accepting online payments, typically a business-level tier. Compare product limits, shipping and tax tools, and subscriptions on the official plans page.
Does Wix include a free domain?
Some yearly Premium plans have included a domain voucher for the first year. Offers change, so confirm on the Wix plans page, and remember the domain renews at the normal rate afterwards.
Do I need a separate plan for each Wix site?
Yes. Premium plans are assigned per site, so each website you want to publish on a custom domain needs its own plan.
Can MIVAQ set up my Wix plan and site?
Yes. We recommend the right plan, then handle the build, payments, domain, email and SEO for a fixed price. Contact us for a free consultation.
Conclusion
The best Wix pricing plan is the lowest tier that covers everything your business must do online, with a little room to grow. Start with your features, compare the official plan table carefully, budget for domain, email and payment fees, and upgrade only when you need more. If you want expert advice and a site that is ready to sell, talk to MIVAQ today.
