Pursuit by Mile High Themes is described by its developer as “a bold theme for medium-large merchants who want to make a statement”. With more than sixty features and three ready-made designs, it gives growing brands the tools to present large ranges with confidence. If you were searching for a “Pursuit Shopify theme free download”, this guide shows the legal way to use it free while you build, plus installation and setup tips.
This article is part of our complete guide: How to Start a Shopify Store: The Complete Guide (2026).
What is the Pursuit Shopify theme?
Pursuit is an Online Store 2.0 theme designed around strong imagery and clear structure. Its demo styles lean towards outdoor and adventure brands, but its bold layouts suit any merchant with a sizeable catalogue and a confident identity. Product tabs, recommended products and back-in-stock alerts help shoppers make decisions on detailed product pages.
Key features of Pursuit
- Mega menu navigation
- Product filtering and sorting
- Colour swatches and image galleries with zoom
- Quick view, quick buy and slide-out cart
- Back-in-stock alerts
- Promo banners, popups and countdown timer
- Product tabs for specifications and details
- Recommended products and stock counter
Who is Pursuit best for?
Pursuit suits outdoor equipment, sporting goods, apparel, footwear and lifestyle brands with medium to large catalogues. Product tabs make it a good fit for technical items where specifications, sizing and care instructions need clear organisation.
Pursuit Shopify theme free download: what you can get legally
Pursuit is a paid theme on the official Shopify Theme Store, so there is no legitimate free ZIP download. What you can do is better: add Pursuit to your store from the official Pursuit listing, open it in the theme editor and build your whole store free of charge. Shopify only asks you to buy the theme when you want to publish it. Your licence then includes updates from Mile High Themes and access to their support team.
Websites that offer a “Pursuit free download” are distributing unlicensed copies. Those files never receive updates and can contain hidden code. Our guide to nulled Shopify theme risks explains why they are not worth it.
Before you choose Pursuit: five questions
Before committing to Pursuit, take ten minutes to check that it fits your store. These questions save a lot of rework later:
- Does the demo match your catalogue size? Count your products and collections and compare them with what the Pursuit demo shows.
- Do your images suit the layout? Check whether Pursuit expects portrait, square or landscape product images, and whether you have enough lifestyle photography.
- Which apps must it work with? Reviews, subscriptions, bundles or delivery-date apps should be tested on Pursuit before launch.
- Who will update the store? Open the theme editor and make sure your team can change banners and sections confidently.
- Is the developer still updating it? Check the release notes on the official listing to confirm Pursuit is actively maintained.
How to install Pursuit on Shopify: step by step
- Open the official Pursuit page on the Shopify Theme Store and pick the style you prefer.
- Click Try theme. Pursuit is added to Online Store › Themes in your admin as an unpublished theme.
- Click Customize to set your logo, colours, typography and homepage sections.
- Assign templates to products, collections and pages, and connect the apps you need.
- Preview on mobile and desktop, then buy the theme and click Publish.
Because you work on an unpublished copy, your current store stays live until you are ready to switch.
Setting up Pursuit the right way
- Organise product tabs into consistent headings such as Details, Specifications, Sizing and Delivery.
- Use strong action imagery in hero sections to match the bold layout.
- Configure filters by activity, size, gender and brand.
- Add back-in-stock alerts for seasonal gear.
- Build buying guides such as choosing a tent or hiking boots, and link them to collections.
- Check image weight because large outdoor photography can slow pages.
Common mistakes when setting up Pursuit
- Keeping demo content. Placeholder text, demo brands and stock photos left in Pursuit make a store look unfinished and hurt trust.
- Turning on every feature. Popups, timers and badges all at once overwhelm shoppers; enable only what supports your offer.
- Ignoring mobile. Most visitors will see Pursuit on a phone, so review every section on a small screen before launch.
- Editing theme code without a backup. Duplicate the theme before custom changes so you can roll back.
- Skipping legal pages. Shipping, returns, privacy and terms pages should be complete and linked in the footer.
Pursuit vs similar Shopify themes
Marketplace theme Hikez is a lower-cost hiking specialist; Impact is bolder and more promotional; Expanse offers deeper multi-category filtering. Pursuit balances a strong look with practical product information.
Pursuit pros and cons
What we like
- Bold design for confident brands
- 60+ features including product tabs
- Suits medium to large catalogues
- Good for technical products
What to consider
- Smaller review base than market leaders
- Bold style needs strong imagery
- Premium price
Our verdict: Pursuit is a solid choice for outdoor and active brands with detailed products. Try it free with a few of your most technical items.
Pursuit launch checklist: speed and SEO
A beautiful theme only pays off if customers can find the store and pages load quickly. Before you launch Pursuit, work through this short checklist:
- Compress and resize images before uploading; Pursuit looks best with consistent image ratios across products.
- Write a unique title tag and meta description for your homepage, key collections and best-selling products.
- Add descriptive alt text to product and banner images.
- Remove apps you no longer use; leftover scripts slow down every theme.
- Test the Pursuit product and collection templates in Google PageSpeed Insights on mobile.
- Submit your sitemap in Google Search Console; see our guide to submitting a sitemap.
- If you are replacing an older theme, keep URLs the same and follow our redesign checklist to protect rankings.
Pursuit installation and setup service
Want Pursuit set up without the trial and error? Our team installs and customises Pursuit for you: theme upload or trial setup, branding, homepage and product page design, collections and menus, apps, payments, shipping and SEO basics. We work on an unpublished copy, so your live store is never disrupted, and we quote a fixed price before we start. See our Shopify theme installation service for the full scope.
- WhatsApp: message us about Pursuit for the quickest reply.
- Email: hello@mivaq.com
- Form: send your store details and the Pursuit style you like.
Next steps
Start by exploring the Pursuit free trial with your own products in mind. Make a shortlist of the sections and pages you need, compare Pursuit with one or two of the alternatives above and check the official listing for the latest version. When you are ready, add the theme to your store and buy it when you publish, and if you would rather have experts handle the setup, send us a message. We usually reply the same day with a plan and a fixed price.
Related Shopify theme guides
- Hikez Shopify theme: free download and installation guide
- Impact Shopify theme: free download and installation guide
- Expanse Shopify theme: free download and installation guide
- Our premium Shopify Theme Store themes guide
- All 98 Shopify themes: free download guide A to Z
- Official free Shopify themes
Frequently asked questions
Is Pursuit good for outdoor brands?
Yes. Its styles and product tabs suit outdoor and sporting goods well.
How many features does Pursuit have?
Its developer lists more than 60 features.
Is the Pursuit Shopify theme free?
You can try Pursuit free in your Shopify admin for as long as you need. You pay the one-time price only when you publish it.
Can MIVAQ install Pursuit for me?
Yes. We install, brand and set up Pursuit on your store for a fixed price. Message us on WhatsApp or use our contact form to get a quote.
