Privé Properties
Project overview
Privé Properties markets luxury waterfront condos and villas in Puerto Cancún. We carried out a complete on-page SEO optimisation of their WordPress website.
The challenge
The audit found missing meta descriptions, missing H1 tags and title length issues across the site, weakening visibility for high-intent luxury property searches.
Objectives
Map the right keywords to each core page.
Fix on-page issues across the site.
Improve crawl efficiency and prepare structured data.
Strategy
A technical SEO audit of 20+ pages with Screaming Frog, then keyword research and mapping for 10 core pages targeting luxury property buyers and investors.
Design
Development
Rewrote SEO titles, meta descriptions and H1 headings for 10 pages, optimised image alt text, improved internal linking between property and project pages, and audited robots.txt and the XML sitemap.
SEO & marketing
Structured data recommendations for real estate listings and re-indexing requests in Google Search Console.
The solution
A cleanly optimised site with a keyword map and a clear before and after report so the client could track every change.
Related guide: On-page SEO audit checklist.
Results
All audited issues addressed on the core pages, with a before and after report delivered to the client.
Screenshots
Technology & tools
Client feedback
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